FirstHive as a team has strived to make the Customer Data Platform better for you. Here are some new ways in which you can benefit from the new skins of FirstHive More
FirstHive as a team has strived to make the Customer Data Platform better for you. Here are some new ways in which you can benefit from the new skins of FirstHive More
The manufacturing sector deals with an unspoken distribution network. They are the influencers who sell a product at the point-of-sale. Just like end customers, influencers contribute to the final sale More
CDP Institute runs an annual side-by-side comparison of CDP vendors based on key differentiating features. FirstHive scored full on all features listed during the evaluation. The vendor universe included 55 More
FirstHive’s Year in Review How did we fare in the year that has been really challenging to many? So, was it for us. Despite all the hardships, what makes us More
We did it again! FirstHive has been recognized by the jury of the MarTech Series at the MarTech Leadership Summit 2019 and awarded in two categories — ‘Best Customer Data More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More
According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one More
It has been a month of recognitions for FirstHive. First, it was Scott Brinker, from Chiefmartec.com, who had put us in the Marketing Technology Landscape under “Marketing automation and More
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But More
‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli More
The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the More