There are over 161 Customer Data Platforms (CDP) across the world by the end of 2022. From among such a vast universe of CDPs, how can you choose what works […] More
There are over 161 Customer Data Platforms (CDP) across the world by the end of 2022. From among such a vast universe of CDPs, how can you choose what works More
Learn more about how to employ a Customer Data Platform with your existing Martech stack to unify and normalize first-party customer data, improve data accuracy, target relevant leads, and market personalized campaigns makes it very important. More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can enable for them and are clear More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
There are over 161 Customer Data Platforms (CDP) across the world by the end of 2022. From among such a vast universe of CDPs, how can you choose what works More
If there was one reason to highlight, why marketing teams or revenue teams are failing to deliver great customer experiences, it would be lack of a cohesive and unified Single More
Consistent High Performance is very tough, but FirstHive did it again. Customers of FirstHive have rewarded the platform as a high performer, twice. Ease of use, product adoption and More
Last year consumers showed support for the sudden increase in the number of businesses transitioning to digital platforms. And, by the end of this year, the number of global digital More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
Data ingestion and enrichment – the two capabilities of a Customer Data Platform create unified customer identities. The unified customer identities that are universally recognized and activated create a Single More
If there was one reason to highlight, why marketing teams or revenue teams are failing to deliver great customer experiences, it would be lack of a cohesive and unified Single More
To design a cohesive and delightful customer experience, four teams need to come together – Product, Marketing, Sales, and Customer Success. They all bring a different layer of value in More
Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is the number of complex patterns in More
Credit unions are already doing a great job in improving the levels of member satisfaction. They have a tremendous opportunity to drive more business from existing members. In a recent More
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for More
“Good is the enemy of Great. And that is one of the key reasons we have so little that becomes great”- Jim Collins Controversial and upsetting though this parable may More
Philosophically, this is the era of digital abundance. End-user companies not only have the choicest picks of digital tools, but they also have the luxury to build a Tech Stack More
“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More
First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever. Of course, marketers were not behind in More
Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial More
