We not only brought down the time to access data from 90 minutes to a mere 2 minutes, but also reduced the cost per customer. More
Learn more about how to employ a Customer Data Platform with your existing Martech stack to unify and normalize first-party customer data, improve data accuracy, target relevant leads, and market personalized campaigns makes it very important. More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can enable for them and are clear More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same report also reveals that the marketing More
Last year consumers showed support for the sudden increase in the number of businesses transitioning to digital platforms. And, by the end of this year, the number of global digital More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time is no longer a feat dedicated More
The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent of IoT, the number of devices More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is the number of complex patterns in More
Credit unions are already doing a great job in improving the levels of member satisfaction. They have a tremendous opportunity to drive more business from existing members. In a recent More
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for More
Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before 1900s, there wasn’t any such enforcement More
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But More
‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli More
“Good is the enemy of Great. And that is one of the key reasons we have so little that becomes great”- Jim Collins Controversial and upsetting though this parable may More
Philosophically, this is the era of digital abundance. End-user companies not only have the choicest picks of digital tools, but they also have the luxury to build a Tech Stack More
“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More
First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever. Of course, marketers were not behind in More
Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial More