CDP VS DMP, What Should I use?


CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP is any different than DMP. We get this questions a lot and we hope by the end of this read you will be able to make that wise decision

Note: This is a very generalized view of DMP and CDP (from FirstHive perspective). Since not all DMPs are created equal, if you have specific questions about a particular DMP, we can go deeper based on our clients’ experiences.



Data lake vs CDP

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