FirstHive, now the Best Customer Data Platform & Influencer Marketing Platform

Director Customer Marketing and Brand Strategy

We did it again!

FirstHive has been recognized by the jury of the MarTech Series at the MarTech Leadership Summit 2019 and awarded in two categories — ‘Best Customer Data Platform’ (CDP) and ‘Best Influencer Marketing Platform’.

This year, the summit’s central theme is focussed on AI, Bots & Humans: The Future of Customer Journey is Here. And, we are privileged to be honored in this context and camaraderie.

The Core Jury members have evaluated our platform and involvement in the success story of our customers over a 5-point parameter. The research process supporting the evaluation also involved industry professionals to keep the process transparent, avoid ambiguity and built 100% credibility to the awards function and the awardees. Over multiple entries that the jury received across Asia, we have been announced as winners in the above-mentioned categories.

About FirstHive

FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. FirstHive is world’s first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver a disproportionate jump in Marketing ROI. FirstHive is privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.

With FirstHive, enterprises experience up to 6X jump in their Marketing ROI metrics. FirstHive has over 30 customer deployments today including some of the leading BFSI, FMCG & Manufacturing enterprises.

About MarTech Series

MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program. Not every organization is ready for marketing, technology, and management to converge. Our mission is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united Martech tribe.

The MarTech Leadership Awards

The MarTech Series Summit would also host the ‘MarTech Leadership Awards’ which have been created to honor the most outstanding achievements of Marketing Technology professionals in this field. In addition to this, these Awards also provide an excellent networking forum for all attendees to meet top MarTech Leaders across Asia.

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