Have you ever stepped into a store’s trial room feeling very comfortable in clothes that don’t fit you? I guess that would not happen. It’s the same scenario while validating the need for customer segmentation. More
There are over 161 Customer Data Platforms (CDP) across the world by the end of 2022. From among such a vast universe of CDPs, how can you choose what works More
If there was one reason to highlight, why marketing teams or revenue teams are failing to deliver great customer experiences, it would be lack of a cohesive and unified Single More
Consistent High Performance is very tough, but FirstHive did it again. Customers of FirstHive have rewarded the platform as a high performer, twice. Ease of use, product adoption and More
We not only brought down the time to access data from 90 minutes to a mere 2 minutes, but also reduced the cost per customer. More
Learn more about how to employ a Customer Data Platform with your existing Martech stack to unify and normalize first-party customer data, improve data accuracy, target relevant leads, and market personalized campaigns makes it very important. More
Last year consumers showed support for the sudden increase in the number of businesses transitioning to digital platforms. And, by the end of this year, the number of global digital More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can enable for them and are clear More
As the old saw goes- Data is the new oil. It, therefore, needs no stretch of the imagination to extend the idea of oil wars to data wars. The stakes More
#Ownyourdata campaign created ripples across the world. It led the movement towards providing the right to data privacy for consumers. Every nation responded to this ask from the consumers. National More
Evolving enterprises rely on multiple storage options. They could be across any or all of the available options — on-premise hardware, software, and cloud-based systems. The pressure of compliance increases More