The Annual Marketing Technology Landscape report published by ChiefMartec showcases 3,874 Marketing Technology (MarTech) players in 2016, globally. The number of MarTech players have been doubling year on year, on More
Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet More
For a modern multi-tasking marketing agency, the advancement in marketing technology is something that keeps them strong in the competitive world. They need the right technology to execute their multiple More
“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to More
Last Sunday, I booked an Uber to visit my friend, who lives 8 km away. As soon as I got down from the cab, I received a message from Uber More
It’s one feeling to work day in and day out to build a beautiful piece of marketing software, and it’s another feeling to see our work gets recognized. Oh, wait! It’s More
The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the More
Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the More
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to More
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