Whose Data is it Anyway?
As the old saw goes- Data is the new oil. It, therefore, needs no stretch of the imagination to extend the idea of oil wars to data wars. The stakes More
As the old saw goes- Data is the new oil. It, therefore, needs no stretch of the imagination to extend the idea of oil wars to data wars. The stakes More
#Ownyourdata campaign created ripples across the world. It led the movement towards providing the right to data privacy for consumers. Every nation responded to this ask from the consumers. National More
Evolving enterprises rely on multiple storage options. They could be across any or all of the available options — on-premise hardware, software, and cloud-based systems. The pressure of compliance increases More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
The wide adoption of recommendation systems is relegating search to a second priority for many customers. Today customers expect experiences that are designed with intuitive navigation and interactive engagement, something More
Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time is no longer a feat dedicated More
The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent of IoT, the number of devices More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same report also reveals that the marketing More
New departments and strategies depend on insights coming from data analytics. The data banks transform into an assembly line sequencing and prioritizing data. These data needs arising from different parts More
The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover your brand and how you need More