Marketing Technology stack, or MarTech stack, is the collective usage of relevant technologies for your marketing. Even if you’re using just one tool for single purpose in your entire marketing More
Every marketer must have heard of marketing automation. But many still don’t know what it exactly means. But everyone in the industry have realized that the sales process is marketing More
Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or demographic attributes. Narrowcasting, in contrast to More
What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many More
First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever. Of course, marketers were not behind in More
Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial More
Worldwide, there are over 1.86 billion monthly active Facebook users recorded in January 2017, which is a 17 percent increase year over year. Around 1.2 billion people are online on More
Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try More
“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 More
While Americans, soon after their Thanksgiving dinner, will rush to a local store on a Black Friday, you as a marketer should not be overwhelmed with such events. In fact, More
Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with More
“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to More