Content creation is an art. So is cooking. Content can be served in multiple forms. But, like food items, not every content is consumed with equal mojo by us. Let’s More
“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 More
While Americans, soon after their Thanksgiving dinner, will rush to a local store on a Black Friday, you as a marketer should not be overwhelmed with such events. In fact, More
Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with More
As most marketers would know, A/B testing (also called split testing or bucket testing) is the process of testing multiple variations of web pages or e-mailers sent to customers, to More
I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You More
Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet More
For a modern multi-tasking marketing agency, the advancement in marketing technology is something that keeps them strong in the competitive world. They need the right technology to execute their multiple More
Why cross channel marketing is a necessity for winners? By nature, marketers are proactive. They need to understand market first and then create relevant messages, delivering brand promise. But it More
Digital has been a great democratising force in reaching out to the customers in the last one decade. As per a survey by Accenture, 62 percent of the businesses are More
The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the More