The Forrester’s report titled “New Tech: B2B Marketing Data Management Solutions” released for Q1 2019, Forrester reviews emerging vendors in B2B marketing data management sector. Forrester has identified FirstHive as one of the promising early stage, emerging New Tech Data Management Solution for B2B marketers.
FirstHive is categorized as one of the few Standalone Customer Data Platforms (CDP) that comes with strong capabilities to create unified account and customer profiles. The Standalone CDPs provide the basic data hygiene and appending services and also ingest the customer’s first-party data from numerous internal silos to create a separate, persistent store of unified account and customer profiles that serve as the single source of truth for the customers’ martech applications. FirstHive is a first-generation CDP with predictive marketing and advanced functionality for data integration, segmentation, and analytics.
Data Management Solutions are under the radar of B2B marketers because they constantly look for high-quality customer data. According to the report, 84% of B2B marketers said that the accuracy of marketing data was one of their top five weaknesses.
The report also confirms FirstHive’s domain expertise among sectors such as Banking/Financialservices/insurance; CPG/manufacturing; and retail. Data management maturity and data source consolidation capabilities are among the top few criteria before you choose to use a CDP for your data management needs.
You can access this exclusive report for B2B marketers, titled: New Tech: B2B Marketing Data Management Solutions, Q1 2019
About FirstHive
Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. Firsthive is world’s first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver a disproportionate jump in Marketing ROI. FirstHive is privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.
With FirstHive, enterprises experience upto 6X jump in their Marketing ROI metrics. FirstHive has over 30 customer deployments today including some of the leading BFSI, FMCG & Manufacturing enterprises.
