“Prithibi bodle gache, jaa dekhi notun laage Tumi, aami, aik hi aachi, du jon e ja chilam aage” This is an old Bengali song, which could also be translated to More
How relevant is a text message marketing today, you ask? Well, let me tell you this. In all possibility, you’re reading this blog on your cell phone. And if you’re More
Last Sunday, I booked an Uber to visit my friend, who lives 8 km away. As soon as I got down from the cab, I received a message from Uber More
Why cross channel marketing is a necessity for winners? By nature, marketers are proactive. They need to understand market first and then create relevant messages, delivering brand promise. But it More
It’s one feeling to work day in and day out to build a beautiful piece of marketing software, and it’s another feeling to see our work gets recognized. Oh, wait! It’s More
“You don’t have to be a fantastic hero to do certain things – to compete. You can be just an ordinary chap, sufficiently motivated to reach challenging goals.” — Edmund More
Digital has been a great democratising force in reaching out to the customers in the last one decade. As per a survey by Accenture, 62 percent of the businesses are More
Marketing is evolving from campaigns to customer experiences The customer is evolving and so is marketing and marketing tools. Marketing is rapidly approaching to what marketers have often dreamt about: More
The way consumers and brands interact with each other is evolving. While a large brand would try and achieve the capability to track and analyse the data generated across the More
Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the More
Gone are the days when you could set up a call centre support desk somewhere in India or Philippines and expect the customer to be satisfied with the post-purchase support More
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to More