Team FirstHive, Author at FirstHive Marketing Technology Blog - Page 5 of 9

Team FirstHive

Celebrating 5 Years of FirstHive: A Journey of Growth, Resilience, and Success

Early this year, on February 8th, 2024, we celebrated a significant milestone at FirstHive – our 5-year anniversary. Reaching this stage is a testament to the hard work and perseverance behind closed doors. What has sustained our growth over the past 5 years is a product – our Customer Data Platform – that remains relevant in today’s marketplace. Additionally, we have a team of passionate individuals, seasoned operators, and supportive customers who contributed to our success over the past 5 years. More

10 Ways AI-Powered CDPs Elevate Customer Experience

In today’s digital age, leveraging artificial intelligence (AI) in marketing can yield significant benefits for organizations. Gartner asserts that marketing leaders who focus on AI’s long-term transformative potential can gain More

G2 badge

Recognized as “High Performing Customer Data Platform” by G2, twice in a row.

Consistent High Performance is very tough, but FirstHive did it again. Customers of FirstHive have rewarded the platform as a high performer, twice. Ease of use, product adoption and More

[Product Updates] A better FirstHive from 2022

FirstHive as a team has strived to make the Customer Data Platform better for you. Here are some new ways in which you can benefit from the new skins of FirstHive More

Who manages customer data? Marketers vs Statisticians

New departments and strategies depend on insights coming from data analytics. The data banks transform into an assembly line sequencing and prioritizing data. These data needs arising from different parts More

Managing Customer Lifecycle: CDP vs DMP

The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover your brand and how you need More

Real-time Integration of Customer Data With Your Marketing Technology

Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with an intent to purchase a red More

Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect

This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied me to the event. I thought More

Customer Data Platform Landscape: Different Types of CDP

Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation and processing for cutting-edge insights and More

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was updated by an account manager into More

Challenges of B2C marketers

Connecting the dots between B to C. Tackling B2C customer segmentation challenges.

“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More

CDP VS DMP, What Should I use?

CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More