Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before 1900s, there wasn’t any such enforcement More
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But More
‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli More
While Americans, soon after their Thanksgiving dinner, will rush to a local store on a Black Friday, you as a marketer should not be overwhelmed with such events. In fact, More
Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with More
Landing pages are an important tool in the marketer’s arsenal. They help warm up a customer, nudge a specific action, generate leads, have a quick turnaround, and in most instances More
Seamless brand experience – a desire of all the customers, and of course the marketers. Call it brand experience or customer experience, it’s something that you and me, the modern More
Last Sunday, I booked an Uber to visit my friend, who lives 8 km away. As soon as I got down from the cab, I received a message from Uber More
It’s one feeling to work day in and day out to build a beautiful piece of marketing software, and it’s another feeling to see our work gets recognized. Oh, wait! It’s More
Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders on technology, the lines between the More
Gone are the days when you could set up a call centre support desk somewhere in India or Philippines and expect the customer to be satisfied with the post-purchase support More
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to More