Marketing is seen as a cost center. The first reaction to an economic downturn and recession is to retreat on marketing budgets. This creates a vicious cycle of losing customers More
“Good is the enemy of Great. And that is one of the key reasons we have so little that becomes great”- Jim Collins Controversial and upsetting though this parable may More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Philosophically, this is the era of digital abundance. End-user companies not only have the choicest picks of digital tools, but they also have the luxury to build a Tech Stack More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is the number of complex patterns in More
It is found that an increase in member/customer retention by just 5 percent leads to an increase in profits by 25 to 95 percent. ‘Customer Loyalty’ is what differentiates the More
Credit unions are already doing a great job in improving the levels of member satisfaction. They have a tremendous opportunity to drive more business from existing members. In a recent More
One of the biggest challenges Credit Unions face is competing with large banks and other commercial financial institutions who have the advantages of deeper pockets, smarter technology, and better resources More
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for More
“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More