We launched FirstHive back in 2016 with a view to revolutionize the way marketers look at marketing and explore the limits of first-party data management. Since then, we have been delivering More
We not only brought down the time to access data from 90 minutes to a mere 2 minutes, but also reduced the cost per customer. More
As the old saw goes- Data is the new oil. It, therefore, needs no stretch of the imagination to extend the idea of oil wars to data wars. The stakes More
#Ownyourdata campaign created ripples across the world. It led the movement towards providing the right to data privacy for consumers. Every nation responded to this ask from the consumers. National More
Evolving enterprises rely on multiple storage options. They could be across any or all of the available options — on-premise hardware, software, and cloud-based systems. The pressure of compliance increases More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time is no longer a feat dedicated More
The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent of IoT, the number of devices More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times more likely to acquire customers, 6 More
CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could be added. It is not just More