#customer-data-platform

DMP vs CDP vs CRM

Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times more likely to acquire customers, 6 More

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Single View Of Customer

Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons a ‘Single View of Customer’ is More

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