With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based on your business criteria, features of More

That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a marketing chief, you may continue to More

Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times more likely to acquire customers, 6 More

A recent report published by Forrester concluded that “Data Management Masters will rule the world.” This brings a pressing need on to B2B marketers to upgrade their skills to manage More

CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could be added. It is not just More

“All CDPs look alike and talk the same thing. Then, how would you decide what works best for you?” As mentioned in the earlier segment that describes different types of More

Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons a ‘Single View of Customer’ is More

“Who uses a Customer Data Platform?”, technically anyone who wants to peep into their customers’ minds. And, if you are finding an answer on, “How to choose a CDP vendor?”, More

CDPs have been able to lead a marketer by principles that revolve around enhancing customer experience, adding business intelligence, ease to scale up with increasing data, eliminate time-consuming and information-blocking More

“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus on those important few who are More

  Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation and processing for cutting-edge insights and More

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was updated by an account manager into More