“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus on those important few who are More
Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation and processing for cutting-edge insights and More
Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was updated by an account manager into More
As a buyer, how do you feel when the brand talks to you like a stranger on different channels? Though you have interacted many times with the same brand, they More
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for More
“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More
Why do you think the marketers all over the world talk about providing the best customer experience there is? It is so that by designing a solid customer experience journey, More
According to IBM, every day we create 2.5 quintillion bytes of data in any language. That’s a lot of data. I actually had to look up quintillions in Google.This one More
It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave danger. The U.S presidential elections is More
FirstHive has recently been awarded by a leading B2B software marketplace with two distinguished recognitions in its category. FirstHive, the cross-channel marketing platform, was granted the 2017 Rising Star Award and More
Marketing Technology stack, or MarTech stack, is the collective usage of relevant technologies for your marketing. Even if you’re using just one tool for single purpose in your entire marketing More