Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can enable for them and are clear More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same report also reveals that the marketing More
Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with an intent to purchase a red More
Credit unions are already doing a great job in improving the levels of member satisfaction. They have a tremendous opportunity to drive more business from existing members. In a recent More
One of the biggest challenges Credit Unions face is competing with large banks and other commercial financial institutions who have the advantages of deeper pockets, smarter technology, and better resources More
There are over 5,000 credit unions in the US vying to grow their membership base and increase their assets. However, competition from banks and non-traditional digital banks is fierce. At More
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for More
“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More