Single View Of Customer
Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons a ‘Single View of Customer’ is More
Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons a ‘Single View of Customer’ is More
“Who uses a Customer Data Platform?”, technically anyone who wants to peep into their customers’ minds. And, if you are finding an answer on, “How to choose a CDP vendor?”, More
CDPs have been able to lead a marketer by principles that revolve around enhancing customer experience, adding business intelligence, ease to scale up with increasing data, eliminate time-consuming and information-blocking More
“The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions. I am unable to focus on those important few who are More
Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation and processing for cutting-edge insights and More
Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was updated by an account manager into More
As a buyer, how do you feel when the brand talks to you like a stranger on different channels? Though you have interacted many times with the same brand, they More
As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on the other side asked me for More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More