Data Stories Archives - FirstHive Marketing Technology Blog

The Dynamic Duo of Data Management: Unleashing the Power of CDP and MDM Together

For marketers and business leaders aiming for growth, a Customer Data Platform (CDP) provides real-time data processing and hyper-focused segmentation. But does having an MDM system negate the need for a CDP? Quite the contrary – the two can be powerful allies, and here’s how. More

Leading AI-Powered Marketing with Customer Data Platforms (CDPs): The Future of Personalization and Growth

AI has been a part of the Martech landscape for some time. However, with the rising popularity and public discussion surrounding AI technologies like ChatGPT, Microsoft Bing, Google’s Bard AI, and others, marketers and industry leaders are increasingly focused on understanding whether their Martech stack is genuinely AI-enabled and what that means in terms of delivery. More