Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time is no longer a feat dedicated More
The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent of IoT, the number of devices More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same report also reveals that the marketing More
New departments and strategies depend on insights coming from data analytics. The data banks transform into an assembly line sequencing and prioritizing data. These data needs arising from different parts More
The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover your brand and how you need More
This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied me to the event. I thought More
Credit unions are already doing a great job in improving the levels of member satisfaction. They have a tremendous opportunity to drive more business from existing members. In a recent More
One of the biggest challenges Credit Unions face is competing with large banks and other commercial financial institutions who have the advantages of deeper pockets, smarter technology, and better resources More
With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based on your business criteria, features of More
That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a marketing chief, you may continue to More