Have you ever stepped into a store’s trial room feeling very comfortable in clothes that don’t fit you? I guess that would not happen. It’s the same scenario while validating the need for customer segmentation. More
Data ingestion and enrichment – the two capabilities of a Customer Data Platform create unified customer identities. The unified customer identities that are universally recognized and activated create a Single More
If there was one reason to highlight, why marketing teams or revenue teams are failing to deliver great customer experiences, it would be lack of a cohesive and unified Single More
To design a cohesive and delightful customer experience, four teams need to come together – Product, Marketing, Sales, and Customer Success. They all bring a different layer of value in More
Marketing is seen as a cost center. The first reaction to an economic downturn and recession is to retreat on marketing budgets. This creates a vicious cycle of losing customers More
“Good is the enemy of Great. And that is one of the key reasons we have so little that becomes great”- Jim Collins Controversial and upsetting though this parable may More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Philosophically, this is the era of digital abundance. End-user companies not only have the choicest picks of digital tools, but they also have the luxury to build a Tech Stack More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is the number of complex patterns in More
Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with an intent to purchase a red More
It is found that an increase in member/customer retention by just 5 percent leads to an increase in profits by 25 to 95 percent. ‘Customer Loyalty’ is what differentiates the More