Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with an intent to purchase a red More
This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied me to the event. I thought More
Credit unions are already doing a great job in improving the levels of member satisfaction. They have a tremendous opportunity to drive more business from existing members. In a recent More
One of the biggest challenges Credit Unions face is competing with large banks and other commercial financial institutions who have the advantages of deeper pockets, smarter technology, and better resources More
With a Customer Data Platform (CDP) all you care is to have a single view of a customer with unique, yet unified identities. Based on your business criteria, features of More
That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a marketing chief, you may continue to More
Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times more likely to acquire customers, 6 More
There are over 5,000 credit unions in the US vying to grow their membership base and increase their assets. However, competition from banks and non-traditional digital banks is fierce. At More
A recent report published by Forrester concluded that “Data Management Masters will rule the world.” This brings a pressing need on to B2B marketers to upgrade their skills to manage More
CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could be added. It is not just More
“All CDPs look alike and talk the same thing. Then, how would you decide what works best for you?” As mentioned in the earlier segment that describes different types of More
Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons a ‘Single View of Customer’ is More