Last year consumers showed support for the sudden increase in the number of businesses transitioning to digital platforms. And, by the end of this year, the number of global digital More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of multiple thinking patterns emerging out of More
Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time is no longer a feat dedicated More
The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent of IoT, the number of devices More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same report also reveals that the marketing More
New departments and strategies depend on insights coming from data analytics. The data banks transform into an assembly line sequencing and prioritizing data. These data needs arising from different parts More
The courtship between a customer and your brand begins at the first touchpoint. While brands have detailed flows of how a customer should discover your brand and how you need More
Keep guessing. Do you know what exactly runs in your customer’s mind? It is like a young woman stepping into your confectionary store with an intent to purchase a red More
This time is the fourth annual technology conference, I almost knew everyone except for a few new attendees. My colleague, a new joinee accompanied me to the event. I thought More