Gone are the days when you could set up a call centre support desk somewhere in India or Philippines and expect the customer to be satisfied with the post-purchase support More
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to More
Years back, marketers would run a campaign, and pray. Pray that the media mix chosen would work, Pray that the optimal set of consumers would see the ad, and Pray More