Marketing Technology: 2016 in Review and what to focus on in 2017
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But More
It’s that time of year again when brands and marketers dust off their crystal balls and try to predict the coming year. Yes, this is one such blog too. But More
‘Omwana ni wa bhone’ – a famous African proverb meaning: “ Regardless of a child’s biological parents, its upbringing belongs to the community” A cold November morning, we drove down to Devanhalli More
While Americans, soon after their Thanksgiving dinner, will rush to a local store on a Black Friday, you as a marketer should not be overwhelmed with such events. In fact, More
Instagram has grown from being a photo-sharing platform to a mainstream social media channel in just over six years of its existence. With people ranging from “Business dealers” to “Selfie More
Healthcare industry is booming with the advance technology, not just in medical science but also in marketing. Hospitals have realized how important it is to keep a steady contact with More
You may have come across similar infographics in the past around what happens in an Internet minute. Let us consider the one below by Smart Insights. As is clearly More
As most marketers would know, A/B testing (also called split testing or bucket testing) is the process of testing multiple variations of web pages or e-mailers sent to customers, to More
Landing pages are an important tool in the marketer’s arsenal. They help warm up a customer, nudge a specific action, generate leads, have a quick turnaround, and in most instances More
The Annual Marketing Technology Landscape report published by ChiefMartec showcases 3,874 Marketing Technology (MarTech) players in 2016, globally. The number of MarTech players have been doubling year on year, on More
I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more powerful than a social post. You More
Let’s call spade a spade. Customers are pure divas. They need constant attention which is only logical today when 20 other competitors are trying to woo them for their wallet More
Snapchat is on the verge of releasing an update to the very feature that made it famous by releasing ’Memories’ that will enable users to not only save their photos More