Seamlessly sync your Shopify store’s customer, order, and product data — automatically, daily, with zero engineering effort For ecommerce managers, marketing leads, and CRM teams at mid-to-large DTC brands, unlocking More
How brands are using data-driven marketing to stay ahead in India’s fast-growing digital ecosystem. India’s marketing technology (MarTech) landscape is on the rise—and it’s evolving fast. With over 850 million More
The Evolving Vision of Customer Data In my previous article, “The Death of Traditional CDPs: Why AI Agents Are the Future”, I explored how static, batch-driven customer profiles are no More
Airlines are grappling with an urgent challenge: passenger dissatisfaction has soared to unprecedented levels. In 2023 alone, over 91% of more than 100,000 submissions expressed mounting frustration, as reported by More
In the world of marketing, data is the key to unlocking valuable insights about customers and improving marketing strategies. Among the different types of data, 1st party data holds a More
Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools are often confused, as both store customer records that the business can use for insight. However, below the surface, they’re More
First-party data is a valuable asset for marketers, providing valuable insights into consumer behavior and preferences. In this blog post, we will explore the definition of first-party data and its More
In today’s data-driven world, businesses rely on customer data to understand their audience, tailor their marketing strategies, and drive growth. Among the various types of data available, first-party data stands More
First-party data, a term frequently heard in the marketing world, refers to the information a company collects directly from its customers or website visitors. It is a valuable asset that More
In today’s data-driven world, businesses strive to understand and connect with their customers on a personal level. This connection goes beyond mere transactions; it’s about building meaningful relationships. One powerful More
In today’s competitive business landscape, understanding your customers and providing personalized experiences is crucial for success. This is where a Customer 360 dashboard comes into play. A Customer 360 dashboard More
In today’s digital age, understanding your customers and delivering personalized experiences is crucial for the success of any business. One powerful tool that helps achieve this is the 360-degree customer More