Bring your mobile marketing to life with rich, interactive messaging experiences — now powered by FirstHive’s new RCS Campaign Management capability.
For years, SMS has been a reliable channel for brands to reach customers instantly. But let’s face it — plain text messages can only do so much. As customers become more digitally savvy, they expect richer, more engaging communication from the brands they love.
That’s why we’re excited to announce the launch of Rich Communication Services (RCS) Campaign Management in FirstHive. With this update, your mobile campaigns can now go beyond plain SMS to deliver visually rich, interactive messages — complete with images, carousels, buttons, and real-time engagement insights.
What is RCS, and Why Should Marketers Care?
RCS is the next evolution of SMS. It’s designed to bring the power of app-like experiences directly into the native messaging apps on Android devices — without needing a separate app download or login.
With RCS, your messages can include:
What does this mean for marketers? Higher engagement, richer brand experiences, and campaigns that look and feel like modern conversations — not outdated notifications.
What You Can Do with RCS in FirstHive
We’ve built RCS Campaign Management as a fully integrated part of the FirstHive marketing suite — so you can go from ideation to execution to analytics all in one place.
Here’s what’s new:
1. Create Beautiful, Interactive Campaigns
Design and send RCS campaigns with multimedia elements like carousels, product images, quick-reply buttons, and CTAs — all inside a drag-and-drop campaign builder.
2. Preview, Test, and Launch Confidently
Test different versions of your campaign with A/B experiments, preview the final layout on mobile, and schedule your sends for peak engagement time slots.
3. Track Performance with Real-Time Analytics
Get detailed insights into delivery rates, click behavior, failure trends, and engagement by time of day. No more guessing what’s working — let the data guide you.
4. Measure Cost and ROI per Message
Automatically calculate and track the cost of every RCS message — broken down by media type — and tie spend back to results.
5. Ensure Governance with ACL and Provider Flexibility
Integrate with Access Control Layer (ACL) for advanced message routing and governance. Choose your preferred RCS vendor — starting with built-in support for Sinch (ACL) and ValueFirst — for maximum flexibility and delivery assurance.
Who Benefits from FirstHive’s RCS Capabilities?
Why Now?
Customers expect better mobile experiences. RCS adoption is growing rapidly across Android devices, with increasing carrier support and consumer familiarity. If you’re still relying on plain SMS, you're missing out on a powerful opportunity to differentiate your brand — and drive results.
At FirstHive, our goal is to help you stay ahead of the curve. That’s why we’ve built RCS Campaign Management to be easy to use, deeply insightful, and completely integrated into your existing martech stack.
Ready to Upgrade Your Messaging Strategy?
RCS Campaign Management is now available on FirstHive for all eligible users. If you're ready to deliver more compelling mobile experiences — and drive higher returns from your messaging — we’re here to help.
👉 Request a demo today to see how RCS can transform your customer engagement.
