A recent report published by Forrester concluded that “Data Management Masters will rule the world.” This brings a pressing need on to B2B marketers to upgrade their skills to manage More

CRM, ERP, Accounting systems, Data Banks, Website, Apps, and this list can go on until every single data source used by a marketer could be added. It is not just More

“All CDPs look alike and talk the same thing. Then, how would you decide what works best for you?” As mentioned in the earlier segment that describes different types of More

Improved customer service levels, better customer retention, higher conversion rates and an eventually improved overall customer lifetime value (CLV) are some of the reasons a ‘Single View of Customer’ is More