February 2017

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try More

How to create content that brings you customers?

Content creation is an art. So is cooking. Content can be served in multiple forms. But, like food items, not every content is consumed with equal mojo by us. Let’s More

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 More